Core Web Vitals: how to fix LCP, INP and CLS
What the three Core Web Vitals measure, the thresholds Google uses and the fixes that usually help most.
Technical SEO
BoostSEO Team
2 min read
Structured data for beginners: schema.org that actually helps
Which schema types matter for most websites, how to add JSON-LD and how to avoid errors.
BoostSEO Team
2 min read
Structured data is code that describes your content in a standard vocabulary (schema.org). It helps search engines understand entities — your organisation, products, articles, authors — and can make pages eligible for rich results. AI systems also use it to connect facts to your brand.
The types most sites need
| Type | Where | Key properties |
|---|---|---|
| Organization (or LocalBusiness) | Home page | name, url, logo, sameAs, contactPoint |
| WebSite | Home page | name, url |
| BreadcrumbList | Deeper pages | itemListElement with name and item |
| Article / BlogPosting | Articles | headline, author, datePublished, dateModified, image |
| Product | Product pages | name, image, offers (price, currency, availability), review/aggregateRating if genuine |
A minimal example
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Acme Analytics",
"url": "https://acme.example/",
"logo": "https://acme.example/logo.png",
"sameAs": ["https://www.linkedin.com/company/acme-analytics"]
}
</script>About FAQ and HowTo
Google limited FAQ rich results to well-known authoritative government and health sites and stopped showing HowTo rich results in 2023. FAQPage markup can still help machines understand question-and-answer content, but don't expect visual changes in search.
Rules to follow
- Mark up only what users can see on the page.
- Never add fake reviews or ratings.
- Keep dates, prices and availability in sync with the page.
- Validate after every template change.
The BoostSEO audit lists the schema types found on every page, flags invalid JSON-LD and suggests missing types; Pro members can generate JSON-LD in AI Studio.
SEO & GEO guides from the team behind BoostSEO and ToolCMB.