Structured data for beginners: schema.org that actually helps
Which schema types matter for most websites, how to add JSON-LD and how to avoid errors.
What the three Core Web Vitals measure, the thresholds Google uses and the fixes that usually help most.
Core Web Vitals are Google's user-experience metrics for loading, responsiveness and visual stability. They are a ranking signal among many — rarely decisive alone, but slow pages also convert worse and frustrate visitors coming from AI answers.
| Metric | Measures | Good | Poor |
|---|---|---|---|
| LCP — Largest Contentful Paint | When the main content is visible | ≤ 2.5 s | > 4 s |
| INP — Interaction to Next Paint | How fast the page reacts to clicks, taps and keys | ≤ 200 ms | > 500 ms |
| CLS — Cumulative Layout Shift | Unexpected movement of content | ≤ 0.1 | > 0.25 |
INP replaced First Input Delay (FID) as a Core Web Vital in March 2024.
fetchpriority="high" and never loading="lazy" on it.font-display: swap with similar fallback fonts.PageSpeed Insights shows both: the lab test (one simulated visit) for diagnosis and, if your site has enough traffic, field data from real Chrome users over 28 days. Google uses field data. After fixing, expect up to four weeks before the field numbers fully update.
BoostSEO runs PageSpeed Insights on your start page and lists the biggest opportunities in the Performance tab.
Which schema types matter for most websites, how to add JSON-LD and how to avoid errors.
Everything search engines and AI crawlers need to discover, render and index your site — in one prioritised checklist.