llms.txt: what it is and how to write one
llms.txt is a short Markdown file that gives AI assistants a map of your most important content. Here is the format, an example and how to keep it useful.
GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended… what each one does and ready-to-use robots.txt examples.
robots.txt is a simple text file at the root of your domain that tells crawlers which paths they may fetch. With AI crawlers multiplying, it is now also where you decide whether AI products can learn from or quote your content.
| Company | Training / data collection | Search & user-triggered fetching |
|---|---|---|
| OpenAI | GPTBot | OAI-SearchBot, ChatGPT-User |
| Anthropic | ClaudeBot | Claude-SearchBot, Claude-User |
| Perplexity | — | PerplexityBot, Perplexity-User |
| Google-Extended (control token) | Googlebot (Search & AI Overviews) | |
| Microsoft | — | Bingbot (Bing & Copilot) |
| Apple | Applebot-Extended (control token) | Applebot |
| Common Crawl | CCBot (dataset used by many models) | — |
Vendors update their crawler lists from time to time, so check each company's documentation before relying on a name.
User-agent: *
Allow: /
Sitemap: https://www.example.com/sitemap.xml
User-agent: GPTBot
Disallow: /
User-agent: ClaudeBot
Disallow: /
User-agent: Google-Extended
Disallow: /
User-agent: CCBot
Disallow: /
User-agent: *
Allow: /
Sitemap: https://www.example.com/sitemap.xml
This keeps you eligible for citations in ChatGPT search, Claude, Perplexity, Copilot and Google while opting out of model training by those vendors.
Disallow: / under User-agent: * blocks everything.noindex for that, and do not block the page so the tag can be seen.The BoostSEO audit reads your robots.txt, lists which AI crawlers are blocked and generates suggested rules in the GEO tab.
llms.txt is a short Markdown file that gives AI assistants a map of your most important content. Here is the format, an example and how to keep it useful.
A step-by-step playbook to increase the chance that AI assistants mention your brand and link your pages.
AI assistants now answer many questions before anyone clicks a link. GEO is how you make sure your content is the one they read, trust and cite.