Topic clusters and pillar pages: build topical authority
Why grouping keywords into clusters beats one-keyword-per-page, and how to plan pillar pages and supporting articles.
Guias
Manuais práticos e atualizados para aumentar seu tráfego vindo do Google e dos mecanismos de resposta de IA.
Why grouping keywords into clusters beats one-keyword-per-page, and how to plan pillar pages and supporting articles.
A tour of the audit report: scores, issues, keyword clusters, competitors, GEO and the action plan — and the order to work in.
Internal links tell search engines which pages matter and how topics relate. A practical system you can apply in an afternoon.
Your title and description are your ad in the search results. Formulas, length guidelines and examples.
Which schema types matter for most websites, how to add JSON-LD and how to avoid errors.
When several of your pages compete for the same search, none of them ranks well. Here's how to spot it and the four ways to fix it.
What the three Core Web Vitals measure, the thresholds Google uses and the fixes that usually help most.
Everything search engines and AI crawlers need to discover, render and index your site — in one prioritised checklist.
llms.txt is a short Markdown file that gives AI assistants a map of your most important content. Here is the format, an example and how to keep it useful.